Brad Ward

Bradley K. Ward, PCC (Brad) is the owner of Brad Ward Coaching LLC in Palm Springs, CA. Before opening his coaching practice, Brad worked in the nonprofit sector for twenty years, twelve of those in leadership positions. What drew him to that work still fuels his work today: his core values of equality, social justice, and meaning in life.

He is a fierce advocate of women, people of color, and sexual minorities, all of whom are grossly underrepresented in leadership roles. He values diversity, champions equity, and fosters inclusion so people can choose to belong; Brad is a powerful agent of change focused on building healthy workplaces and empowering people.

His clients describe his coaching style as supportive, empathetic, and insightful. Brad uses his knowledge and experience in neuroscience, emotional intelligence, human values, and leadership to connect with each client’s innate strengths. By focusing on his clients' innate strengths and talents, his clients can achieve things they thought were not possible.

Contact Brad today so you can reach for the impossible!

Recovering nonprofit leader.

Brave culinary adventurer.

Intrepid backyard gardener.

I love a challenge as much as I love floating in the pool at night watching the stars in the desert sky. I aim for simplicity and am sometimes foiled by complexity. 

I'm shamelessly imperfect and relentlessly committed to improving how I show up for life.

Safety, trust, and presence are at the heart of my practice. I coach without fear and wade boldly but softly into the most sensitive areas with my clients so that they can take on the things that stop them from becoming who they want to become. You can reach for the impossible!